New hire, new office sees SMX target Australian channel

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David Weinstein, left, will lead SMX's charge into the Australian channel after being appointed by David Frazer, right.

David Weinstein, left, will lead SMX’s charge into the Australian channel after being appointed by David Frazer, right.

New Zealand cloud email security pioneer SMX is targeting Australia as its next growth frontier with a new Sydney office, subsidiary and strategy to build its channel. 

Straight off its success in navigating a complex and possibly world-first migration of NZ telco Spark off Yahoo’s email platform, vice-president of business development David Frazer wants to take SMX’s Australian business to another level.

SMX is already an New Zealand powerhouse claiming around 60 government departments and organisations as users. It built that user base in response to user requirements for robust systems, data sovereignty and local service after launching a successful anti-spam service in 2006.

The company already boasts 100-plus Australian customers and Fujitsu as a strong trans-Tasman channel partner. However, Frazer said, Australian growth has happened without strong marketing from the company. Up to 7 per cent of revenue is currently generated from Australia, largely from word of mouth.

Recognising business development needed more attention,Frazer was hired from F-Secure and former SMX board member Brendon Petrich shifted to drive product ownership and development.

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