Fisher-Price is putting a virtual toy museum on Instagram with 90 exhibits tapping into nostalgia for a new spin on experimental e-commerce — see inside

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Toy manufacturer Fischer Price is celebrating its 90th anniversary with a virtual Instagram museum. The brand is featuring 90 toys, with selections from each decade. The virtual experience even includes a gift shop.

Toy manufacturer Fisher-Price is celebrating its 90th anniversary in a very 2020 way, with a virtual museum .